Good Day Agency

What is included:

1. Auditing the performance of administrators based on SRM indicators and dialogs with customers
2. Questionnaire survey on the needs of employees
3. Preparation of an individualized training plan
4. Conducting training on sales and customer orientation
5. Development of a personal script for each administrator
6. Developing additional motivation and setting a sales plan
7. Certification in theory
8. Working in the "fields" together with the administrator (1 working shift)
9. "Administrator's book" Service standards
10. Regulatory documents


What are the benefits?

1. Transparent analytics on the administrator's work (how many enrollments, what they enroll for, with what average check, what they don't enroll for at all and whether they enroll for the next visit)
2. Ready and effective scripts, which are created specifically for your business. As well as regulatory documents, including the "Administrator's Book". With it you won't have to spend a huge amount of time on training every time you hire a new employee
3. A comprehensive structure of the work of administrators at your hands and after me. The system of motivation and penalties of employees + personal plans of everyone
4. Increasing the revenue figures of the salon by 15-25%. Increase in the level of guest service. Charged administrators with a new breath
5. 10 years of experience in one head. Having gone all the way from a beauty salon receptionist myself to owning a full-service beauty marketing agency. Where I also believe I provide a super client-oriented service - the customer communicates with the entire team only through one me, which greatly simplifies life, freeing up time from routine for their own development

Cost 300 $

What is included?

1. Full Audit of the company
2. audit of the work of administrators and masters on the basis of SRM indicators and dialogs with clients
3. Competitor analysis through all channels
4. Mystery guest, including the creation of a secret guest questionnaire
5. Creation of a development strategy
6. Creation of a detailed development plan
7. Consultation on the implementation of the marketing plan + training in the work in auxiliary programs
Development strategy in Yandex Zen as a gift

What are the benefits?

1. Full understanding of what is happening now, what needs to be worked on and how to work on it
2. Transparent analytics on the administrator's work (how many enrollments, what they enroll for, what the average check is, what they don't enroll for at all and if they enroll for the next visit
3. Ready-made and effective scripts that are created specifically for your business. As well as regulatory documents, including the Administrator's Book. With it, you will not have to spend a huge amount of time on training every time you hire a new employee
4. analyzing your main competitors, as well as checking your own salon to identify this and that.
5. Ready-made strategy, built on the basis of your business
6. A detailed individual development plan, which is written in clear language and you clearly know what to do and where to start from
7. Increase in revenue figures by 20-30% from the first month.


Cost 400 $

What is included?

1. Full Audit of the company
2. audit of the work of administrators and masters on the basis of SRM indicators and dialogs with clients
3. Competitor analysis on all channels
4. mystery guest
5. Creation of development strategy
6. Creating a detailed development plan
7. Budget coordination and control
8. Searching for channels to attract clients
9. Creation of media plan, elaboration of road map and placement schedule
10. Conducting market research to assess consumer priorities
11. How to build your sales department?
12. 2 Consultations per week for 1 hour each on implementing a marketing plan
13. Third-party services for work

What are the benefits?

1. Full understanding of what is happening now, what needs to be worked on and how.
2. Transparent analytics on the administrator's work (how many enrollments, what they enrolled for, with what average check, what they don't enroll for at all and whether or not they enroll for the next visit
3. A detailed picture of how the competitors work, where they are present and what they use chips
4. an objective understanding of how your employees work when they are not expecting a check.
5. A ready-made strategy built specifically based on your business
6. A detailed personalized development plan, which is written in clear language and you clearly know what to do and where to start.
7. Clear financial planning. You understand which channels are allocated the funds in what amount
8. A list of channels for attracting customers tailored to your business
9. Full visualization of the strategy of product promotion and development of the entire company
10. A clear idea of what exactly your customers want and how to give it to them
11. Established and well-functioning sales department with full analytics and reporting
12. Support in the course of implementation of the plan, assistance in emerging issues
13. List of services to simplify and organize work processes
14. Increase in revenue by 20-30% from the first month.


Cost 800 $

What is included?

1. Analysis of competitors and market trends
2. Creating a strategy
3. Brand book creation
4. Account analytics
5. Writing scripts of riles and setting TOR for photographer
6. Writing content plan for posts
7. Writing KP stories
8. Designing a profile in a uniform style
9. 15 posts per month
10. 15 reels per month
11. Up to 5-6 stories per day
12. Organization of filming
13. Editing of riles
14. Writing scripts and building funnels
15. Search and selection of photographer
16. Conducting photo shoots
17. Search and selection of models
18. Updating information on all sites + responding to feedback

What are the benefits?

1. A detailed picture of how competitors work, where they are present and what chips they use
2. A ready-made media strategy, built on the basis of your business to achieve your goals
3. Developed corporate identity
4. Full understanding of what's going on with the account now, what needs to be worked on and how
5. Ready-made scripts for filming
6. Prescribed topics and texts for posts and stories closing the questions of your CA
7. Ready photo, video and text content of different formats for publications
8. Organized process of photo shooting
9. Up-to-date information about your company on the sites


Cost 500 $
*photoshooting is included in the price

What is included?

1. Developing the concept of the site
2. Assistance in drafting the TOR
3. Development of site design
4. Connecting the method of communication
5. Connecting the method of payment on the site
6. SEO optimization of the site
7. Connecting counters and pixels for analytics
8. Domain connection
9. Connection of security protocols
10. Offer development

What are the benefits?


1. A ready-made website (single-page, multi-page, promo page) for your business
2. Assistance in preparing the technical specifications for the creation of the site
3. Site with a unique design
4. Connection of forms, mail, messengers and online consultants for convenient communication of your customers with you
5. There is an opportunity for the user immediately on the site to make a purchase
6. The site is indexed by search engines
7. Get full analytics and understanding of how users behave on the site
8. Your own beautiful site address
9. Safe to visit the site
10. Fully ready to advertise the site



Cost from 500 $

What is included?

1. Creating a Product Book and a Sales Manager's Book
2. Finding recruiting, training and certification of the manager
3. Selection of SRM system for work
4. Creation of funnels
5. Writing scripts
6. Controlling the work of employees
7. Setting the overall revenue plan as well as each manager's personal plan
8. Connection of IP telephony
9. Searching and selection of ROP
10. Returnability
11. Implementation of analytics and supporting programs

What are the benefits?

1. You get:
A product book - includes a comprehensive body of knowledge about your products and services. It simplifies manager training, speeds up the customer counseling process, and helps increase sales.
Sales book - ready-made techniques, tools and scripts for sales managers.
2. Ready to work sales manager
3. CRM system for work
4. A prescribed path that a customer takes from the moment they are attracted to an offer until they make a purchase. Finished funnels will help eliminate problematic stages
5. Prepared scenarios of conversation with the client with working out all possible objections
6. Distributed tasks between all employees and control of their fulfillment
7. Calculated and marked plans for each employee and general plans
8. Connected IP telephony to help reduce communication costs and established communication with reports and call recordings
9. A sales executive ready to take on responsibilities
10. A well-established system for customer returns
11. Transparent analytics on all processes


Cost 2,000 $ per month, including ROP's salary
Term: 3 months

What is included?

1. Development and implementation of marketing strategy
2. Budget coordination and control
3. Search for channels to attract customers
4. Creation of media plan, elaboration of road map and placement schedule
5. Team management: SMM specialist, designer, website developer, photographer, sales manager, blogger manager
6. Developing and implementing a promotion plan. Updating content in promotion channels
7. Implementation of analytics, UTM tags, etc.
8. Constant analysis of the market, its trends and tendencies
9. Conducting market research to assess consumer priorities
10. Analyzing the market, competitors and development trends, restructuring work processes
11. Interaction and creation of TOR for contractors (production shoots, designer, web developer, etc.)
12. Twice a month to analyze the results of marketing on all channels of promotion and the number of new customers in the SRM. As well as analyze the customer service of the salon and work on the retention of loyal customers
13. Search and selection of ROM (head of marketing department)
14. Cross Marketing (search and selection of partners, creation of an offer, organization, analytics, reporting)
15. Search and organization of promotional events (increasing brand awareness)
16. Loyalty and referral programs
17. Large partners (offices nearby. e.g. all Yandex employees 15% permanent discount)
18. Up-to-date information on all company cards
19. Conducting photo shoots
20. Search and selection of bloggers


What are the benefits?

1. A ready-made strategy and plan for the long term with fixed goals, objectives and approaches for the team
2. Transparent data on budget utilization channels
3. A ready-made map with channels for customer engagement
4. Systematized work on all involved channels and campaigns
5. Controlled group of contractors
6. Ready promotion plan for all channels
7. Transparent analytics on all processes
8. Up-to-date data on the market situation and new trends
9. A clear understanding of consumer desires
10. A detailed picture of how the competitors work, where they are present and what they use chips
11. organized work of contractors
12. up-to-date data on all promotional channels and customers
13. Ready to work marketing manager
14. Participation in promotional events to increase brand awareness
15. Developed referral programs
16. Prepared photo/video content
17. List of bloggers ready for advertising


Cost 2 000 $ per month, including ROM's salary.
Term: 3 months

What is included?

1. competitor analysis
2. audit of CRM indicators
3. 1.5 hour meeting


Cost 150 $

What is included?

1. Audit of past experience of contextual and targeted advertising (if there was any);
2. Audit of the site to prepare it for promotion. Drawing up the TOR to the designer;
3. Analysis of competitors in the advertising environment (who is advertised, what they indicate in the ads, on what targeting ads show);
4. Collection of targeting and preparation of materials for ads (for banners preparation of TOR to the designer);
5. Setting up campaigns in advertising offices;
6. Setting up site analytics for data collection;
7. Analyzing statistics and further recommendations for promotion.


Cost 440$ per month

What is included?

1. analytics of your organization cards on cards
2. Packaging of your company cards
3. Filling the cards with reviews
4. processing negative reviews and partial removal of them
5. Responding to reviews with keywords for promotion
6. Creating a selling design using keywords
7. Setting up, launching and updating advertising campaigns in Yandex via Yandex.Business
8. Regular content updates
9. Work of author's software


What are the benefits?

1. Lowest cost of customer acquisition among all advertising methods.
2. Raise the card of your company in the top on maps and in search engines, which will attract customers.
3. Through reviews will show that it is necessary to come to your organization.
4. We will set up a system of publishing sales reviews using keywords, we will work out negative reviews and partially clean up.
5. Your organization will be in the top of the first in Yandex and Google search engines for requests for your products / services.
6. At times we will increase the views of the company, the number of prostraevaemye routes to you, clicks "Call", transitions to the site.
7. The organization will have a selling profile in the cards.


Cost from 400 $ per month

Request: to increase brand awareness, attract new CA and build a marketing department. Introduce statistics and reporting to track performance

Proposal: create a marketing department, establish work with bloggers, conduct various PR-actions, actively work with maps and location cards, pack social networks, launch merch organization, publications in various media, attracting new partners, speaking at various festivals and meetings, targeted and contextual advertising. Implementation of analytics. Training of employees in sales skills.

Results for 3 months:
Created a marketing department and built business processes with: blogger manager, contextologist, smm specialist, designer, targeting specialist, Yadzen specialist.

• Control points were built
• End-to-end analytics implemented
• Increase of new clients by 37%
• Revenue increased by 53%
• Increased average check
• Reduced cancelations
• Instagram followers increased by 40%
• Collaborations with the largest partner in the city
• Regular customer service training for employees
• Local media exposure

May
Advertising budget + payroll = 329,000 p.
Average cost per lead - 1018 p.

June
Advertising budget + labor fund = 411 700 p.
Average cost per lead - 1409 p.

July
Advertising budget + labor fund = 230 000 p.
Average cost per lead - 666 p

Request: increase brand awareness, attract new target audience, improve service, help in opening and development of new salons and formation of marketing department.

Proposal: to create a marketing department and sales department, to build work with bloggers, to organize collaborations with partners in the city, packaging of organization cards, packaging of social networks. Training of cmm-specialist with growth to marketer, create a website of the organization, systematization of channels of attracting customers with subsequent identification of more relevant. Rebranding in connection with the 15th anniversary of the network.

Results for 3 months:

• Created a marketing department and built business processes with: smm specialist, designer, tagger, marketer and photographer
• Trained an smm specialist to become a marketer
• Created a sales team and brought back the lost ones
• Increased the average check
• Increased new customers by 74%
• Cash turnover increased by 70%
• Number of instagram followers increased by 45%
• Moved one location to a new renovation, plans to open a third salon
• More than 5 large partners (clothing stores, jewelry)
• Conducted a complete rebranding

Advertising budget + labor fund = 471,817 drs
Average cost per lead in April = 2106 dr.

Advertising budget + labor fund = 531,817 dr.
Average cost per lead in May = 2,282 dr.

Advertising budget + labor fund = 534 327 drs
Cost per lead in June = 1,081 dr.

Advertising budget + labor fund = 537,030 dr.
Cost per lead in July = 1,575 dr.

Request: to increase brand awareness, attract new target audience, improve service, training of administrator, formation of sales department

Proposal: to create a marketing department and sales department, to build work with bloggers, to organize collaborations with partners in the city, packaging of organization cards, packaging of social networks, advertising in popular groups of the city. Training of CMM-specialist, systematization of customer attraction channels with subsequent identification of more relevant ones. Updating offers.

Results for 3 months of work:

• Created a marketing department and built business processes with: smm specialist, designer, targetologist, marketer
• Created a sales department
• Filling the salon at the new location with clients
• Increase of new clients by 41%
• Revenue increased by 49%
• Increased customer return rate
• Increased average check
• Increased recognition in the city through advertising
• Reduced the number of cancelations
• Instagram followers increased by 30%
• Regular trainings for customer service employees - improved service